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Cristiano Parente

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Cristiano Parente, 2014 Life Fitness PTTW Winner

I am the CEO and founder of Koatch Gym in Sao Paulo, Brazil. It´s spelled with a K and T because the "K" stands for Knowledge, and the "T" stands for Teach. It's a gym where people learn concepts and all the aspects involved in physical activity and sports. As a professional, I feel obligated to change the current scenario where people don´t understand how their bodies work. They keep fighting their whole life to become active. So I study to deliver the most current information that exists to help people become active by themselves.

Favorite Workout: Weight lifting and strength training



Blog Posts


Since I was a kid my father told me, "You don´t have to be the best, but it is important to be one of the best.” That advice was probably my first step on the road to being named the winner of the 2014 Life Fitness Personal Trainers to Watch.

personal training
personal trainers to watch
personal trainer
LIfe Fitness

The New Year has come and gone, which means you may have forgotten your New Year’s resolutions. Don’t worry; everyone else has, too — no matter how simple.

The problem with resolutions isn’t the difficulty of each one, but in making them a routine. It’s training your brain to have resolve that’s the difficult part.

lifestyle changes
New Year's resolution
LIfe Fitness

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