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Lauren Kamm

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Leading digital media and PR, I serve as a contributing editor for the Life Fitness Blog. A self-proclaimed fitness explorer with a debilitating fear of burpees, I’ll bring industry stories touching on topics from trends to event coverage.

Favorite Workout: Lunges 


Blog Posts


Continuing its mission of providing access to insight, information and connections to more than 750 sporting goods & fitness brands, manufacturers, retailers and marketers, the Sports & Fitness Industry Association (SFIA), formerly the SGMA, is gearing up for the sold-out Inaugural SFIA Industry Leaders Summit.

Sports and Fitness Industry Association
Leaders Summit

AugieAndLynn.jpgIf you watched NBC's "Today Show" on the morning of Nov. 13, you saw the inspiring story of Life Fitness co-founder, Augie Nieto. In 2005, Nieto was diagnosed with ALS (also known as Lou Gehrig’s Disease), a degenerative muscle condition that paralyzes and ultimately takes the lives of its patients three to five years after diagnosis.


If you’re familiar with children’s television shows, you might know Kim Possible from the Disney Channel. Possible is a teenage crime-fighting, justice-loving wonder woman, and a Jill of all trades. But her most notable quality, is that she can do anything she sets her mind to with poise and dedication. A similar, but real-life personality is Kim Ingleby of Bristol, England. When described by one of her endorsements for the Life Fitness third annual Personal Trainer to Watch competition, the endorser referred to Ingleby as “Kim Possible.”

Kim Ingleby
personal trainers to watch

The Muscular Dystrophy Association’s nationally broadcast telethon, MDA’s Show of Strength Telethon, one of America’s longest-standing fundraising and entertainment events, airs Sunday,  September 1st on the ABC Television Network at 9/8c. The program raises funds and awareness to support the MDA’s mission to help children and adults affected by progressive and often fatal muscle diseases.

Show of Strength Telethon
Augie's Quest

MusicPost8.13.13.jpgYou’re on your last lap. Your lungs are burning, and your legs are yelling at you to stop. But then it happens, Bonnie Tyler’s Holding Out for a Hero blasts through your headphones and suddenly it’s a whole new ballgame. You don’t feel as exhausted, your legs start moving a little faster, and you finish your run the way you wanted—like a boss.  

Workout Performance

Today, Life Fitness announced that Nuffield Health, the U.K.’s largest healthcare charity, will serve as the global stage for the Personal Trainers to Watch live competition, where the world’s top personal trainer will be selected. The event, to be held on Sept. 27, 2013, at St. Albans Fitness and Wellbeing Centre, will bring together the competition’s top 10 finalists who will compete and be judged based on training technique using the Life FitnessSynrgy360 personal training system. 

The Life Fitness Academy, the education arm of Life Fitness, will host a Synrgy360 workshop to develop and observe the trainers as the final component to the judging process.  The Personal Trainers to Watch finalists will experience and create dynamic, total-body exercises, with the Synrgy360 system which offers unlimited training possibilities. 

Nuffield Health
personal training
personal trainers to watch

Congratulations to Life Fitness President Chris Clawson for winning the 2013 Ernst and Young Entrepreneur of the Year Award in the Midwest Region. Chris shares this honor with his predecessor, Life Fitness co-founder Augie Nieto, and former Ernst and Young Entrepreneur Award recipient. The awards are the culminating event of the Ernst & Young Strategic Growth Forum, the nation’s most prestigious gathering of high-growth, market-leading companies.

When Chris Clawson took on the role of Life Fitness President in 2010, he wanted to return the company to its roots as innovators and industry leaders. His first move was to position Life Fitness as tech leaders in the fitness industry, while also creating products that would dictate the market, as opposed to react to it. Under his leadership, Life Fitness introduced a wave of ground-breaking tech advancements in the fitness industry, including the Discover Tablet Consoles and LFopen, the industry’s first and only truly open product platform. 

Chris Clawson
Ernst and Young
Augie Nieto

Augie Nieto is a Life Fitness and industry celebrity, and a personality I’ve come to admire for his passion, drive and wit. Having given life to our company, and cementing a commitment to finding a cure for ALS, his appearance with our team at IHRSA, the world’s largest fitness trade show, energizes everyone with a spirit unmatched by traditional pre-show pep talks. 


Top 10 reasons to have ALS
Augie Nieto
Top Ten List
Lou-Gherig’s Disease

By now many of you have seen Synrgy360 and its launch video. Well, so did the Indy500. In March, the Indy500 race promoters reached out to us at Life Fitness after seeing Synrgy at launch, and were so excited about the product they requested to air the video hourly on the jumbotron throughout the world’s best-attended sporting event.


You can barely dance on stable ground. Yet, when you see these treadmill dance videos you want to try it- don’t you? You find yourself running in step with the beat of your music and think, maybe I’ll just add in a shoulder pump.

Or, maybe that’s just me. And, my love of rhythm has only grown since Life Fitness added music video content to our cardio products. 

Planet Fitness
On-Demand Content
Club Industry
Treadmill Dancing

Are you a focused exerciser, or a distracted one? Me, I need distraction. I don’t want to be alone with my thoughts—I think too much. I need the TV on, earphones in, and possibly a book to scan during commercials. Then, put me in a gym where all the energy around me keeps me motivated.



workout trends
Fitness Industry Research
Fitness and Technology Survey
Fitness Industry

Our company President Chris Clawson is on Capitol Hill today, urging congress men and women to support PEP grants, awarded to schools and community-based organizations that provide physical education programs for youth. We're also urging leaders to pass the Personal Health Investment Today (PHIT) Act which allows individuals to pay for various physical activities, such as health club memberships, fitness programs and exercise equipment with pre-tax dollars from a tax-favored account.  

PEP Grant
Physical Education

As fierce as ever, Augie Nieto’s team of supporters kicked off the 2013 annual BASH event for Augie’s Quest echoing his eloquent words just eight years earlier “I’m gonna beat this SOB”.

On March 21st at Mandalay Bay Resort & Casino in Las Vegas, BASH attendees snickered at Augie’s tenacity, delivered with blunt-force and cutting wit.

Life Fitness co-founder Augie Nieto was diagnosed with ALS or “Lou Gehrig’s Disease” in 2005. ALS affects the nerve cells in the brain and spinal cord, eventually leading to loss of muscle movement. The median survival time from the onset of the disease to death is little more than three years, and only four percent of those affected survive longer than 10 years. Ever the fighter, Augie stunned the room last week when he showed guests he was getting stronger. Having experienced almost complete muscle failure in his legs and wheelchair-bound today, Augie proved recovering strength by leg-pressing 100 lbs on stage that night.  


At Life Fitness, there is company lingo and code names you can fake like you know—“Project Cutter,” “Fungle” and “ASAP”. But there is one name you better know: Augie Nieto, a Life Fitness legend.

As our current company president, Chris Clawson said it best “Augie was the co-founder of Life Fitness and piloted our company to prominence as the leading fitness equipment manufacturer in the world, but his greatest accomplishments came after he was diagnosed with ALS.” 

Chris Clawson
Augie Nieto
Augie's Quest
Fitness Legends
Muscular Distrophy Association
Lou Gehrig’s Disease

We launched the Life Fitness Virtual Trainer website just over three years ago and today, the 100,000th user registered for the free online tool that tracks your workout progress and stores your profile information.

The Life Fitness Virtual Trainer keeps me on task with my workouts and the prompt to share results with Facebook is the extra motivation I need to run just a little bit further. 

Virtual Trainer App
Platinum Club Series
hi tech equipment
Elevation Series
Workout Tracking
Fitness Technology
Life Fitness App
F1 Smart
fitness apps
hi tech cardio
Virtual Trainer

For some people, working out feels natural, almost like an addiction. Not for this girl. Every day I beg myself – Please go work out, please go work out. And, if you’re like me, who better to push you than a trainer?

I mix personal trainers into my weekly workout routine to keep me on task, teach me new things and hold me accountable when I start skipping my lunges. Here are some things to look for when  choosing a personal trainer:


In a fitness company, you’re bound to be introduced to new diets. There’s gluten-free, grain-free, vegan, Atkins, primal, paleo and all-carb. No. All-carb only exists in my dreams. Here, we’ll attempt a clean recipe, low carbs.  I found this recipe on MarksDailyApple.

Let’s start with the ingredients.


Here’s what you’ll need:

  • 1 tablespoon coconut oil (15 ml)
  • 1 1/2 pounds (680 g) beef tenderloin or sirloin, cut into 1/4-inch thick slices (6 mm) that are 2 to 3 inches in length (5 cm to 7.6 cm)
  • 2 tablespoons unsalted butter (30 m)
  • 1/4 cup finely chopped shallots (60 ml)
  • 8 ounces cremini or white mushrooms, thinly sliced (230 g)
  • 1 cup beef stock (250 ml)
  • 1/2 cup coconut milk (125 ml)
  • 1 cup heavy cream (250 ml)
  • 1 tablespoon Dijon mustard (15 ml)
  • Chopped fresh parsley or dill for an optional garnish
Clean Eating
Healthy Recipes
Healthy Eating

During yesterday's Bring Your Child to Work Day, we asked our future leaders: 

What do you think it takes to make a SUCCESSFUL company? 

If you ask us, the answers were very wise and we might just have a few future Kid Presidents on our hands. One of our guests, Mr. Andrew Rivera, went above and beyond, writing an essay on the importance of great products and innovation, using the video game industry as a great example. You can click here to read the full essay. 

Words of Wisdom
Bring Your Child to Work
Life Fitness Employees

Last year, Life Fitness launched its first ever Personal Trainers to Watch awards which recognized one winner and 10 honorees around the U.S. who serve as role models for those of us looking to live healthier lives. This year, we’re taking the awards global.

Beginning today, Life Fitness and FitPro are giving personal trainers across the world an opportunity to earn global media recognition, $5,000 USD to be put toward a personal training business, a piece of Life Fitness equipment and a one-year membership to world-renowned educational resource PTontheNet.

personal training
fitness professionals
group fitness instructor
personal trainers to watch

Heads up! You have until July 31, 2012 to visit our Personal Trainers To Watch page and nominate yourself or someone else deserving of the 2012 Personal Trainer to Watch title. The grand prize includes $5,000 toward a personal training business; a select piece of Life Fitness equipment; a one-year membership and continuing education course package from world-renowned educational resource PTontheNet; and international media recognition. 

personal training
2012 Top Personal Trainer to Watch Awards
Personal Trainer to Watch

On behalf of the Life Fitness family and friends, we’d like to congratulate Life Fitness President Chris Clawson on his unanimous election as the Muscular Dystrophy Association (MDA)  National Vice President, part of the organization’s volunteer leadership.

Chris has worked with the MDA for 7 years, extending the bridge between the fitness industry and the MDA that Life Fitness co-founder Augie Nieto established in 2005, when he was diagnosed with amyotrophic lateral sclerosis (ALS, or Lou Gehrig’s disease).

Chris Clawson
Augie Nieto
Augie's Quest

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