Even before Bravo’s Million Dollar Decorators were hitting Cross-Fit classes and the number of boutique fitness studios increased exponentially, Life Fitness product development teams knew the time was right for some new ideas in the fitness world.
Enter Life Fitness Forward, products for the ways people exercise today.
The stars at a Life Fitness photo shoot tend to be the equipment. Gleaming strength machines in custom colors buffed to a high shine and technically dazzling cardio equipment housed in custom-built sets.
The photographer is laser-focused on lighting every angle perfectly. Every so often, he will ask a genetically gifted individual to step into the scene - the model.
We work with two types of models: fashion models and fitness models.