0 TO 4,000
MEMBERS IN LESS THAN 4 YEARS
CHANGING JOBS IS NEVER EASY
When the Musleh brothers decided to make the move from a successful grocery business into fitness facility ownership they wanted to make the process as simple as possible. Life Fitness made the transition easy.
In November 2011, the duo opened their first Anytime Fitness location in Winfield, Indiana. With the help of Life Fitness, they created a second Anytime Fitness in Dyer, Indiana in 2012. Growth continued and warranted a third spot in Downers Grove, Illinois in November 2014. Now, they own three Anytime Fitness franchises with more than 4,000 total members.
“Life Fitness helps you do the layouts, (and determine the equipment that) you need and what you really don’t need. They’re basically your silent partner.”
– Moe Musleh
“We want to make sure that we create a good experience, just like Life Fitness gives us a good experience.”
— Moe Musleh, ANYTIME FITNESS
The three Anytime Fitness facilities are filled almost entirely with Life Fitness and Hammer Strength equipment. Members workout on the latest Elevation Series cardio equipment, and use HD Elite racks and Insignia Series for strength training. Personal trainers offer group training on SYNRGY360 units.
MORE THAN EQUIPMENT
It’s not just about the equipment. The Musleh brothers know how to pay attention to their members. They engage them with Facebook posts of daily workouts and offer free fresh fruit and protein drinks on certain days of the week. The staff at the three Anytime Fitness locations encourage, challenge and motivate exercisers.