Skip to main content
Menu Icon

Brunswick Billiards Now Part of Life Fitness Family

Media Room

image hero

MARCH 4, 2015

Fitness equipment manufacturer adds game room tables and furnishings to product line-up

ROSEMONT, Ill., March 4, 2015 – Life Fitness today announced that Brunswick Billiards will join the equipment manufacturer’s family of products, creating a robust portfolio of recreational products for customers across the globe. Both Life Fitness and Brunswick Billiards are part of Brunswick Corporation (NYSE: BC).  Billiards, the Corporation’s founding brand and namesake, was established in 1845. With the reorganization, Life Fitness, the global leader in commercial fitness equipment manufacturing, will now develop, manufacture and sell Brunswick Billiards game room and billiards tables, furnishings and accessories.

“There is great opportunity for our customers to benefit from the realignment of these two leading companies,” said Chris Clawson, president of Life Fitness. “We recognized natural synergies between the Brunswick Billiards, Life Fitness and Hammer Strength brands as these products are all tailored for the recreational and active lifestyle markets. With the support of the largest direct salesforce and extensive global distribution channels in the industry, our customers will now have access to an even broader product offering to support their businesses.”

Brunswick Billiards, founded in Cincinnati, Ohio, boasts a long history of innovation and a reputation for fine workmanship. Originally producing carriages, billiards tables, cabinets, tables and chairs, the Brunswick Billiards product line today consists of billiards tables, table tennis, foosball, Air-Hockey®, shuffleboard, putting greens and game room furniture and accessories. Brunswick Billiards products are designed in the U.S., globally sourced and manufactured, and warehoused in Bristol, Wis.

Also under the Life Fitness brand family are world-leading Life Fitness and Hammer Strength cardio and strength fitness equipment. Founded in 1968, Life Fitness invented the first computer-controlled exercise bike and has stayed true to its innovative roots through the decades. Today, its equipment can be found in health clubs, hotels, recreational and training facilities, homes and many more locations across the world.

For more information on Life Fitness and Hammer Strength, visit For more information on Brunswick Billiards, visit

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment, as well as game tables and furnishings. The company manufactures and sells its well-known strength and cardiovascular equipment under its Life Fitness and Hammer Strength brands. It also offers billiards tables, accessories and game room furniture under the iconic Brunswick Billiards brand. Life Fitness, Hammer Strength and Brunswick Billiards equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., the company is a division of Brunswick Corporation (NYSE: BC).



Back to Press Releases

Are you looking for your local commercial or home equipment distributor?