Skip to main content
Menu Icon

Hammer Strength Introduces Modular-Made Equipment Options On Its Most Rugged Rack Line to Date

Media Room

image hero

March 6, 2012

SCHILLER PARK, Ill., March 6, 2011 – Hammer Strength, a Life Fitness-owned performance brand of strength equipment, introduces HD Elite, its most durable rack line built for extreme training conditions available with new custom-made options for coaches.

This modular line of racks—which includes half-racks, single racks, power-racks and multi-racks—and more than 30 combo rack configurations, are all available with the options that teams and gyms need for the toughest training programs.

“At Life Fitness, we spend a lot of time working with elite coaches and strength professionals to develop products, and all of them have different needs specific to the team they’re working with,” said Dan Wille, vice president of marketing, product development, engineering and business development. “With this new line, Hammer Strength brings coaches the strongest heavyweight racks available to the team in a personalized way.”

This new line of racks includes 38 options and accessories like the Power Pivot™ attachment which locks Olympic bars into place for rotation exercises, adjustable band pegs and nine pull-up bar options, including the patent-pending Rotating Chin-Up Handle that adjusts to multiple positions for more natural movement. Complementary storage selections are also available, and there is a “Sumo Base” option that provides a wider space giving taller athletes more room to perform.

Only HD Elite racks offer stability features like Anvil Bracing™ bolting configurations, a multi-plane bolting configuration that increases the rack’s structural rigidity; Spider Gusset™ jointing, a 45-degree angle brace with a diamond plate to increase lateral stiffness; and HammerLock™ laser-cut technology, a bolting mechanism that allows for higher fastening torque and eliminates exposed hardware.

Racks can be co-branded to further personalize this strength performance line, with the option to combine custom logos with any of the nine standard frame colors available.

The Hammer Strength brand is renowned in the athletic community and embodies all of the reputational weight and influence of notable figures in college and professional sports. Developed through collaboration with strength coaches exploring new training techniques, the HD Elite line of racks was engineered to offer the versatility and the capacity to take punishing workout routines.

The Hammer Strength HD Elite will be on display at IHRSA, March 15 and 16, 2012, at the Life Fitness Booth #2001. For more information about the show, visit Learn more about HD Eliteand view the product options.  

About Hammer Strength Clinics

Hammer Strength Clinics feature ground-breaking training tips and techniques presented by top strength and conditioning coaches from professional, collegiate and high school programs. Leading coaches from the National Football League (NFL), Division II Football (DII), and Conferences including the Atlantic Coast (ACC), Big East, Big Ten, Gateway, Ivy League, Mountain West, and Southeastern Conference (SEC) will break down their proven methods, answer questions and share ideas on building a successful program. 

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment, as well as game tables and furnishings. The company manufactures and sells its well-known strength and cardiovascular equipment under its Life Fitness and Hammer Strength brands. It also offers billiards tables, accessories and game room furniture under the iconic Brunswick Billiards brand. Life Fitness, Hammer Strength and Brunswick Billiards equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., the company is a division of Brunswick Corporation (NYSE: BC).



Back to Press Releases

Are you looking for your local commercial or home equipment distributor?