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Life Fitness Announces Valcke Services as Distributor Partner in France, Signaling Growth in Market

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February 15, 2011

SCHILLER PARK, Ill., Feb. 15, 2011 – Life Fitness, global leader in fitness equipment manufacturing, announced the signing of Valcke Services BVBA as its exclusive distributor in France, positioning Life Fitness for a significant stake in the French market.

“The fitness industry in France shows tremendous potential for growth and, being the global leader, Life Fitness is making moves to create a powerful presence in the region,” said Frank van de Ven, vice president, Life Fitness International Business Unit.

Valcke, formerly known as Valcke Bowling Service, has distributed bowling equipment in Belgium, France and French-speaking Switzerland for Life Fitness’ sister company, Brunswick Bowling and Billiards, since 1992.

“This growth is a logical next step for our company and will capitalize on our expertise, not only in the French market, but also in the leisure category internationally,” said Luc Valcke, owner of Valcke Services.

Life Fitness operates in more than 120 countries worldwide, through more than 60 distributor partnerships. Valcke will be the exclusive distributor of Life Fitness products in France.  

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment, as well as game tables and furnishings. The company manufactures and sells its well-known strength and cardiovascular equipment under its Life Fitness and Hammer Strength brands. It also offers billiards tables, accessories and game room furniture under the iconic Brunswick Billiards brand. Life Fitness, Hammer Strength and Brunswick Billiards equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., the company is a division of Brunswick Corporation (NYSE: BC).



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