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Life Fitness Introduces Insignia Series Premium Line of Strength Equipment

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March 13, 2014

New Line Offers Best-in-class Design Aesthetics and Biomechanics

SAN DIEGO, IHRSA Booth 1615, March 13, 2014 – Life Fitness, the global leader in commercial fitness equipment manufacturing, sets a new standard for selectorized strength equipment with Insignia Series, a premium line of strength training products that combines best-in-class biomechanics with a sleek, modern design. Debuting at IHRSA and available in summer 2014, Insignia Series will replace the successful Life Fitness Signature Series selectorized line with a new look, improved feel and enhanced features. 

Insignia Series includes 21 selectorized strength training products designed with form and function in mind to offer customizable options for facility owners. The line includes 15 frame color options, 30 upholstery choices and six shroud inlays, giving facilities the flexibility to differentiate and refresh their space. In addition, low profile towers feel more spacious and increase social interaction for exercisers.  

“Insignia Series’ elegantly modern design instantly upgrades the look of any facility – a top priority for many premium locations,” said Greg Highsmith, Director of Strength Product Management. “At the same time, the new line offers an enhanced user experience that makes the equipment suitable for exercisers of all levels.” 

Life Fitness engineered Insignia Series with enhanced biomechanics to provide a natural feel and smooth workout experience. Popular machines, such as the Chest Press and Shoulder Press, feature independent movements to ensure both the left and right sides of the body perform equal amounts of work. The entire line also includes user-friendly features like easy-to-adjust seats and ergonomic grips. 

In addition, new technology integrations enable exercisers to tailor the equipment experience to suit their needs and help track their workouts. Insignia Series machines feature an electronic rep counter and timer, as well as LFcodes, an NFC/QR code that provides immediate access to exercise tutorials and set-up tips through the Life Fitness LFconnect mobile app.

Insignia Series will be featured at IHRSA, March 13-14, 2014, at the Life Fitness booth 1615. For more information about the show, visit For more information on Life Fitness visit          

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment, as well as game tables and furnishings. The company manufactures and sells its well-known strength and cardiovascular equipment under its Life Fitness and Hammer Strength brands. It also offers billiards tables, accessories and game room furniture under the iconic Brunswick Billiards brand. Life Fitness, Hammer Strength and Brunswick Billiards equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., the company is a division of Brunswick Corporation (NYSE: BC).




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