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Life Fitness Introduces New Activate Series Adding to It's Range of Industry Leading Cardio Products

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January 11, 2012

SCHILLER PARK, Ill., Jan. 11, 2012 – Life Fitness, the world’s fitness leader, introduces Activate Series, a new streamlined collection of cardio equipment featuring a variety of efficient and effective workouts for any user, available now.

The Activate Series, which includes a treadmill, elliptical cross-trainer, recumbent and upright bike, has been tested thousands of hours, ensuring the superior reliability and durability for which Life Fitness is known.

“For facilities that want a sleek aesthetic to transform a workout space, the Activate series brings quality, easy-to-use equipment from the trusted Life Fitness brand name,” said Dan Wille, vice president, marketing, product development, engineering and business development.

Building on the Life Fitness heritage as the number one brand for health clubs and top fitness facilities worldwide, the Activate Series was designed with support from the industry’s most advanced biomechanics team which studies body movement and how it interacts with a machine to deliver the best equipment with the best workout.

An easy-to-use console is consistent across all equipment in the line and is available in 13 languages. And, with Lifepulse™ digital heart-rate monitoring, a user can track a workout’s intensity.

For more information on the Life Fitness Activate Series please visit www.lifefitness.comor call 800-634-8637.

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment, as well as game tables and furnishings. The company manufactures and sells its well-known strength and cardiovascular equipment under its Life Fitness and Hammer Strength brands. It also offers billiards tables, accessories and game room furniture under the iconic Brunswick Billiards brand. Life Fitness, Hammer Strength and Brunswick Billiards equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., the company is a division of Brunswick Corporation (NYSE: BC).



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