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Life Fitness Names The 2014 Top Personal Trainer

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October 22, 2014

Cristiano Arthur S. Parente of São Paulo, Brazil, Wins 2014 Personal Trainers to Watch Competition

ROSEMONT, Ill., October 22, 2014 – The top 10 personal trainers in the world descended on DavidBartonGym in New York City on Oct. 17 to demonstrate their elite training skills and passion for fitness at the Life Fitness Personal Trainers to Watch competition – and one trainer emerged the winner. Today, Life Fitness announces that Cristiano Arthur S. Parente, 38, of São Paulo, Brazil, has won the Life Fitness 2014 Personal Trainers to Watch competition.

“It’s truly an honor to have been selected as a finalist, let alone be named the winner among such talented and passionate individuals,” said Parente. “For the past 17 years, I’ve been lucky enough to change lives – I’m not only a coach in physical training, but a coach in life, and the spotlight that Life Fitness has put on the industry through this competition, is essential in recognizing the inspirational work being done by personal trainers around the world.” 

Parente is a personal trainer and CEO of Koatch in São Paulo since 1997. Parente received a bachelor’s degree in sports science and a bachelor’s degree in physical education from the University of São Paulo and is currently working towards a master’s degree in sports management, marketing and law from the University of Neuchatel-Switzerland. His training philosophy centers on the knowledge of movement.

“Cristiano demonstrated a unique approach to personal training and an impressive level of dedication to the industry,” said Chris Clawson, Life Fitness president. “The resilience, strength and humility he has shown in his journey as a personal trainer are awe-inspiring. He is truly deserving of this award – for his achievements both inside and outside the gym.”

Live Judging Event

The Personal Trainers to Watch program is in its fourth year, and this year’s competition brought in more than 1,700 nominations from 43 countries. The live global judging event was held at DavidBartonGym – Astor Place in New York City. The top 10 finalists, hailing from five different continents, were flown in to demonstrate their training skills in front of a panel of four elite fitness industry professionals. Each finalist was randomly paired with a volunteer that acted as their client for the demonstration. Finalists developed workout routines for clients utilizing the Life Fitness Synrgy360 functional training system based on the client’s fitness level and goals. Judges then scored the personal trainers on their ability to enhance the client experience, with criteria including building client confidence, motivating the client, appropriately adapting exercises, and progressing and regressing exercises as needed.

To view a video profile on Parente along with the other nine finalists, visit

The Personal Trainers to Watch program is held in partnership with the Life Fitness educational arm, Life Fitness Academy, as well as the International Confederation of Registers for Exercise Professionals (ICREPs), EuropeActive and the American Council on Exercise (ACE).

About DavidBartonGym

Founded in 1992 in New York, DavidBartonGym has world class trainers with unrivaled success in changing bodies, state of the art equipment, exhilarating energy, and award-winning design. With locations in New York, Miami, Chicago, Seattle, Las Vegas and Los Angeles, DavidBartonGym is devoted to its members and to helping them “LookBetterNaked." 

About Partners

ICREPs, EuropeActive, Life Fitness Academy and ACE are dedicated to ensuring that fitness industry professionals have the necessary skills and training to provide their clients with the highest quality workout and fitness guidance available.

  • ICREPs: The International Confederation of Registers of Exercise Professionals (ICREPs) is an international partnership between registration bodies around the world that register exercise professionals. ICREPs members operate over four continents, in seven countries, and collectively register over 60,000 individual exercise professionals.
  • EuropeActive: EuropeActive, formerly known as The European Health & Fitness Association (EHFA), with its origins in 1996 as a not-for-profit organization, remains as the unique voice for the European health & fitness sector to all of the main EU Institutions. Its mission is to turn back the tide of inactivity and ensure that MORE PEOPLE become MORE ACTIVE, MORE OFTEN as a result of a functional synergy between all of the sector’s actors. EuropeActive has, among its membership, more than 10,000 facilities, 19 national trade associations, sector leading suppliers, education providers and individuals. 
  • Life Fitness Academy: Life Fitness Academy delivers exceptional standardized fitness education, accredited by global certifying bodies, around the world. Its mission is to ensure that Life Fitness continues to be the top choice in the industry for both products and education.
  • ACE: The nonprofit American Council on Exercise® (ACE®) educates, certifies, and speaks for a growing network of 50,000-plus fitness professionals, a community ACE is leading in the fight against the obesity epidemic. ACE makes available to the public science-based information and resources on safe and effective physical activity and general healthy living. ACE is the largest provider of health and fitness certifications accredited by the National Commission for Certifying Agencies (NCCA), the gold standard in the United States for assessing professional competence.

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment, as well as game tables and furnishings. The company manufactures and sells its well-known strength and cardiovascular equipment under its Life Fitness and Hammer Strength brands. It also offers billiards tables, accessories and game room furniture under the iconic Brunswick Billiards brand. Life Fitness, Hammer Strength and Brunswick Billiards equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., the company is a division of Brunswick Corporation (NYSE: BC).



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